Why does my dog lick me so much? As a veterinarian, I have had this question asked many times. The answer is usually simple: it’s normal, affectionate behavior. Just like dogs greet each other with licks, they extend that to their human family. Often, it’s a signal of submission—your dog’s way of saying, “I’m no threat to you.” Licking can also be a clever attention-grab or even because you taste good (thanks to lotions or leftovers). While it’s mostly harmless, understanding when licking is affectionate versus excessive can help you better connect with your dog’s needs and behavior.

Why does my dog lick me so much? Here are some common reasons

You might be asking, “Why does my dog lick me so much?” The truth is, there are several reasons why your dog could be doing this, and most of them are perfectly normal.

1. Looking for affection

Licking can often be your dog’s way of saying, “I love you.” Dogs greet each other with licks, especially when they’re young, and they bring that same behavior to their humans. It’s a sign of affection and bonding, showing you that they see you as part of their pack.

While endearing, excessive licking can become bothersome. In such cases, gently redirecting their attention to a more appropriate behavior can be helpful.

2. Attention-seeking behavior

Dogs are naturally inquisitive, exploring their world primarily through their sense of smell and taste. If your dog is licking your hands or face, they might simply be intrigued by the salty taste of your skin.

Alternatively, perhaps you've recently applied lotion or eaten something tasty, leaving behind a tempting residue for your pup to investigate.

While it might seem a bit unappealing to us, it’s perfectly natural for dogs to want to taste and explore their environment.

3. Habit and learned behavior

Licking can quickly become a habit, especially if it’s inadvertently rewarded with attention. Dogs are smart—they pick up on patterns.

If every time your dog licks you, you respond by petting or talking to them, they’re likely to repeat the behavior because it’s proven to work. Over time, this can turn into a routine they follow without much thought.

4. Medical causes

While most licking is harmless, excessive or persistent licking can sometimes signal an underlying medical problem. It's your dog's way of communicating discomfort or distress.

  • Allergies or skin irritations: If your dog is constantly licking a specific area of their body, it could be due to allergies or skin irritations. Observe for other signs like redness, scratching, or hair loss.
  • Pain or discomfort: Licking can also be a way for dogs to soothe a painful area. Arthritis, dental problems, or even an embedded thorn could be the culprit.
  • Gastrointestinal issues: Nausea or digestive upset may lead to increased licking of the lips or air.
  • Anxiety or stress: Just like humans, dogs can develop compulsive behaviors in response to stress or anxiety. Excessive licking can be one manifestation of this.

If you notice any of these signs, please contact your veterinarian.

When is too much licking a cause for concern?

While licking is a normal part of a dog’s behavior, there are times when it can cross the line into something more worrisome. Below are some common reasons that I see in clinical practice where licking behavior may require investigation and/or intervention.

Normal vs. excessive licking

Most dogs lick as a form of communication, affection, or even out of habit. However, when licking becomes excessive—such as when your dog can’t seem to stop or is focusing intensely on one area—it might be a red flag. Excessive licking can lead to skin irritation, sores, and even infection if not addressed.

dog licking so much

Signs your dog’s licking might indicate an issue

Here are some signs that your dog’s licking might be more than just a quirky habit:

Focusing on one spot: If your dog is constantly licking one area, especially to the point of causing redness or hair loss, it could indicate discomfort, pain, or even an underlying medical condition.

Licking with other symptoms: If the licking is paired with other symptoms like changes in appetite, lethargy, or behavioral changes, it’s worth investigating further.

Obsessive behavior: If your dog’s licking seems compulsive or if they appear anxious and unable to relax, this could be a sign of an underlying issue, such as anxiety or a neurological condition.

If you notice any of these signs, it’s a good idea to consult your veterinarian. We can help determine if there’s an underlying problem and guide you on the next steps.

What should I do if my dog licks me so much? Managing excessive licking

If your dog’s licking has become more than just a loving gesture and is starting to concern you, there are several steps you can take to manage and reduce this behavior.

Here’s how you can help your dog—and yourself—find some relief.

Redirect the behavior

One of the simplest ways to manage excessive licking is to redirect your dog’s attention. When your dog starts to lick you, gently guide them to a different activity, like playing with a toy or practicing a command. This helps to break the licking habit and reinforce other positive behaviors.

Provide mental and physical stimulation

Sometimes, dogs lick out of boredom or because they have excess energy. Ensuring your dog gets plenty of exercise and mental stimulation can reduce the urge to lick.

Activities like walks, puzzle toys, and training sessions can keep your dog engaged and less likely to develop compulsive behaviors.

Use positive reinforcement

When your dog chooses not to lick or responds well to redirection, be sure to reward them with praise, treats, or affection. Positive reinforcement helps your dog understand that there are other ways to get your attention or satisfy their needs.

Consider calming products

If you suspect that anxiety is driving your dog’s licking, calming products such as pheromone diffusers, anxiety wraps (e.g. Thundershirt®), or calming treats might help. These can create a more relaxed environment for your dog, reducing the need to lick as a coping mechanism.

Talk with your veterinarian

If the licking persists despite your efforts, it’s time to consult your veterinarian. We can help identify any underlying medical or behavioral issues contributing to the excessive licking.

From there, we can recommend appropriate treatments, whether it’s addressing a physical condition or working with a behaviorist to modify the behavior.


In most cases, your dog’s licking is just their way of showing affection or seeking attention. However, it’s important to recognize when this behavior becomes excessive or signals an underlying issue. By understanding the reasons behind the licking, you can better understand how to address and manage it. If you’re ever unsure or concerned, don’t hesitate to reach out to your veterinarian. We’re here to work with you to help ensure your dog is happy, healthy and well-cared for. Remember, with the right approach, you can manage this behavior while keeping your dog content and comfortable.